Objective: Creating an “Always On” relationship between Skullcandy, the bands they support, and an ever growing legion of fans.

Since November 2016, Skullcandy has utilized First Tube Media’s “Always On” platform to deliver branded livestreamed concerts to fans across the globe. In that time, their video content viewership has grown by 219% and their engagement with that content has grown by 245%. The Skullcandy team is able to focus elsewhere, as the platform provides all the ingredients for a successful campaign – including artist curation and licensing, event production and content creation, livestream distribution, media amplification, and data capture.


  • 35% Engagement Rate
  • $2 per Email Address Capture
  • 5:1 Return on Ad Spend