Digital Strategist

Job Title: Digital Strategist

What You Will Do

As a Digital Strategist, your main responsibility will be to assist in the strategic development of digital marketing campaigns focused on all brand & commercial driving channels supporting the full spectrum of key brand campaigns and business priorities for FTM clients. This role reports to the VP of Client Success.

How You Will Make A Difference

  • Partner with cross functional team to establish campaign strategies / direction.
  • Inform and drive senior management alignment on best practices in marketing storytelling.
  • Deliver best in class campaigns, celebrating the innovative DNA of our brand partners to authentically connect with consumers.
  • Assist a cross functional alignment on key campaign launch moments.
  • Be a true brand expert, focused on relevant ecosystem of channels to meet our brand partners campaign priorities.
  • Drive testing, data and efforts to help improve existing team resources/output to ensure best practices.
  • Drive clear strategic direction & execution strategies with internal and external partners.
  • Convey information to diverse audiences often across multiple channels.
  • Assist with new business efforts.
  • Drive ongoing creative partnership with brand marketing teams to maximize long-term potential relationships.
  • Drive cross functional efficiencies and effective brand marketing engagement to optimize internal/external resourcing.

What You Bring

Years of Related Professional Experience: 5+ years minimum relevant brand experiences and 1-2+ years in management including leading a team.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

  • Extensive digital experience and a proven track record of success in digital strategy is required. Specific knowledge and experience within Facebook, Instagram, YouTube, Twitter, TikTok, and/or Twitch is a plus.
  • Experience and knowledge engaging consumers across devices and ability to  link all of these pieces together in a cohesive, coordinated process.
  • Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
  • Demonstrated success in establishing best in class consumer experiences, product launches, collaboration and break through consumer activations that drive affinity and loyalty.
  • Established concept visualization experience.
  • Experience in live (streaming) content
  • Deep consumer culture experience.
  • Experience in partnering with a diverse and creative group of individuals and leading change based on purpose and values
  • Demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.
  • Strategic leader with the proven ability to recruit, retain, motivate and develop a team.
  • Strong understanding and appreciation of music.
  • Desire to be part of a rapidly growing business that you will have the ability to help shape

Where You Will Be Located

Brooklyn, NY?

We just have one question. Are you in ?