Head of Product

Head of Product

First Tube Media is looking for a proven Product Management leader to help build out products that supports our current and future customer base needs around live event experiences.

A successful candidate for this role has developed ground breaking products by identifying potential product market fit; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.. This role reports directly to the senior leadership team, with significant cross-functional collaboration across the entire company.

 

How You Will Make A Difference:

Build exciting products that continue to keep First Tube at the forefront of live event experiences.

  • Determine customers’ needs and desires by specifying the research needed to obtain market information.
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
  • Assesses market competition by comparing the company’s product to competitors’ products.
  • Provides source data for product line communications by defining product marketing communication objectives.
  • Working with CRO to develop product sales strategies and revenue potential.
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
  • Introduces and markets new products by developing time-integrated plans with sales, marketing, and development teams.
  • Oversight of Development teams (in house and outsourced)
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed.


Own key Customer Success metrics:

  • Reduced Gross Churn, increased Net Dollar Retention and Gross Billings for products that are brought to market.
  • Cultivation of reference-able proof of concepts with new and existing clients and marketable case studies
  • Deliver Revenue through cross-sell and up-sell activity with launched products

WHAT YOU BRING TO THE TABLE

  • 5+ years building amazing products & product/development teams in roles with progressively increasing responsibility, including significant exposure to senior leaders at fortune 500 brand companies.
  • A proven leader, exceptional communicator, and compelling presenter with an unbreakable resolve and excellent negotiation skills
  • Analytically savvy, familiar with all digital marketing ROAS and other metrics our clients are looking to optimize
  • Well-versed in all things digital product
  • Empathetic, humble and hungry
  • Strong understanding and appreciation of music
  • Desire to be part of a rapidly growing business that you will have the ability to help shape
  • NYC based 


Who We Are

First Tube Media is a hyper-growth self-funded profitable business that was founded in 2017 that combines a team of music experts, filmmakers, digital marketers, creative misfits, and technologists into one platform bringing the live industry together to create must-watch live digital cultural moments. The FTM platform enables talent, event creators, and sponsors to find each other and connect via a full-service approach operating premium live stream creation and proprietary distribution services that deliver endless online exposure and clear ROI.

Seniority Level

Associate – Director

Industry

  • Marketing & Advertising 
  •  Computer Software 
  •  Internet

Employment Type

Full-time

Job Functions

  • Media Buying Oversight
  • Creative Oversight
  • Media Analytics & Program Delivery 
  • Project Management
  • Business Development