BUD LIGHT SELTZER
NEW YEAR'S EVE SESSIONS
Challenge:
Anheuser-Busch wanted to reimagine the traditional New Year’s Eve show for their audience who would be spending this NYE at home due to the pandemic. We were challenged to create a digital livestream experience that allowed audiences to connect virtually with friends and family and ring in the new year together.
Solution:
By thoughtfully curating a list of artists with chart-topping musical talent, and producing high quality content, we put together a seamless livestream show that was filled with a mix of live and pre-recorded performances filmed in LA, NYC, Miami and Las Vegas. FTM’s responsibilities consisted of remote content capture and production both pre-event and live-live, high quality post-production packages, creative promotional asset development, paid media management, and program management across various agencies and vendors.
