BUD LIGHT SELTZER

NEW YEAR'S EVE SESSIONS

Challenge:

Anheuser-Busch wanted to reimagine the traditional New Year’s Eve show for their audience who would be spending this NYE at home due to the pandemic. We were challenged to create a digital livestream experience that allowed audiences to connect virtually with friends and family and ring in the new year together.

Solution:

By thoughtfully curating a list of artists with chart-topping musical talent, and producing high quality content, we put together a seamless livestream show that was filled with a mix of live and pre-recorded performances filmed in LA, NYC, Miami and Las Vegas.  FTM’s responsibilities consisted of remote content capture and production both pre-event and live-live, high quality post-production packages, creative promotional asset development, paid media management, and program management across various agencies and vendors.

Results:

355M Impressions

28.1M REACHED

15M Video Views

410k Watch Time (H)