GRUBHUB SOUNDBITES
Challenge:
Grubhub wanted to tap into authentic tune-in moments that integrated their brand into cultural conversations & to be there to feed consumers while watching and engaging with compelling content.
Solution:
In July of 2019, FTM launched Sound Bites delivered by Grubhub – brand owned livestream program that harnesses the fastest growing music talent of today.
When COVID-19 overtook 2020 and live events were cancelled, the teams took action and shifted from live events in non-traditional venues across the country to a completely digital live experience and added new fan digital experiences including a Live Q+A and private virtual Meet + Greets with artists for GH+ Members. Sound Bites also became a vehicle for driving social impact with organizations like World Central Kitchen and HeadCount.org, and adding enterprise partners like Shake Shack, Taco Bell, Burger King, and soon, Coca-Cola.
