GRUBHUB SOUNDBITES

Challenge:

Grubhub wanted to tap into authentic tune-in moments that integrated their brand into cultural conversations & to be there to feed consumers while watching and engaging with compelling content.

Solution:

In July of 2019, FTM launched Sound Bites delivered by Grubhub – brand owned livestream program that harnesses the fastest growing music talent of today. 

When COVID-19 overtook 2020 and live events were cancelled, the teams took action and shifted  from live events in non-traditional venues across the country to a completely digital live experience and added new fan digital experiences including a Live Q+A and private virtual Meet + Greets with artists for GH+ Members. Sound Bites also became a vehicle for driving social impact with organizations like World Central Kitchen and HeadCount.org, and adding enterprise partners  like Shake Shack, Taco Bell, Burger King, and soon, Coca-Cola.

Results:

9 Shows

15 Artists

17.2M Total Tune In

60k Emails Captured

13M 39S Avg Watch Time (H)

206,547+ Orders