Skullcandy leveraged the FTM Live Platform to innovate and launch a brand owned live music strategy in Dec 2016 called “Now FeeL This.” The program leveraged 26 emerging artists throughout 20 innovative livestream programming that turned Skullcandy Brand O&O channels into an “always on” destination for the hottest new arrits. Our programming was broadcast from 14 venues, 6 cities and 2 continent, allowing fans to travel across the world with us to discover music without ever having to leave their bedroom.