SKULLCANDY

NOW FEEL THIS

Solution:

Skullcandy leveraged the FTM Live Platform to innovate and launch a brand owned live music strategy in Dec 2016 called “Now FeeL This.” The program leveraged 26 emerging artists throughout 20 innovative livestream programming that turned Skullcandy Brand O&O channels into an “always on” destination for the hottest new arrits. Our programming was broadcast from 14 venues, 6 cities and 2 continent, allowing fans to travel across the world with us to discover music without ever having to leave their bedroom.

Results:

20M+ Consumers Engaged

100+ Exclusive Influencer Posts

350+ Pieces of Content

219% Subscriber Growth

245% Content Engagement Growth

9m+ New 1st Party Data Cookies Generated

35% Engagement Rate

$2 Per Email Capture

5:1 Return On Ad Speed