Tito's Made To Order

Challenge:

Tito’s Vodka was looking for a solution to cancelled music festivals due to Covid-19 so our challenge was to build a livestream and VOD music concert series to celebrate the diversity of the country that they can own and syndicate across social media, artist channels, owned and operated brand channels and other influencers to engage millions of fans.

Solution:

FTM created TIto’s “MADE TO ORDER”, a 4 episode livestream concert series set in the North, South, East and West to celebrate the diversity of the United States and its culture from drinks, food and music.  We created an eclectic mix of DJ’s, emerging and established artists from each region along with regional chef pairings and cocktail recipes shot on Tito’s farm.

Results:

34.7M Impressions

20.2M Reach

18.8 M Video Views

378k Watch Time (H)