Listen up! The case for amplifying brand engagement with music, not sports.

By Richard Johnson  Sports as a conduit for brands to reach attentive and engaged masses is a marketing strategy as...

Put Yourself in Position to Discover Emerging Artists

By Ian LaPlace, VP of Talent & Content Programming, First Tube Media In the past six months, three of the artists...

Seven Pre-to-Post Strategies for Attention-Getting Livestream Events 

By Andrew Beranbom, Founder and CEO, First Tube Media A significant number of in-person consumer events shifted to digital when COVID...

Upgrading Sponsorship to Ownership

By Andrew Beranbom, Founder and CEO, First Tube Media High-profile sponsorships have long been the gold standard for mega-brands who...

The Challenge of Consumer Attention

The digital world is a noisy place - between social media outlets, dating apps, news and media, gaming, streaming, and...

The Value of Experiential Continues To Climb in 2019

EventMarketer recently talked to top execs around the country who consider experiential marketing critical to success - a far ways...

First Tube Media Adds Instagram to List of Live Streaming Services

Our team prides itself on staying ahead of the curve when it comes to the ever-changing, ever-adapting world of digital...

First Tube Media Appoints Tech/Media/Music Entrepreneur Richard Johnson to Board of Advisors on Heels of Live Event Marketplace Launch

Johnson’s Appointment Adds Unique Expertise as First Tube Deepens Live Event Offering December 18, 2018 (New York, NY) -- First...

Why Your Brand Should Be Catering To Gen-Z and Their Music Habits

Why Your Brand Should Be Catering To Gen-Z and Their Music Habits A recent study conducted by Sweety High, a...

Facebook VS. YouTube: Facebook Tops As Preferred Video Campaign Platform

Facebook VS. YouTube: Facebook Tops As Preferred Video Campaign Platform As branding video content continues to dominate the at the...