Creating A Successful Visual Marketing Strategy
Our First Tube Media team is always strategizing our next content success story. For us, it’s always about producing the most compelling content program possible – along with a strong visual marketing strategy to enhance it.
Amazing Content that produces results takes time, intelligent social media placement, and consistency.
We’re all about video – we know that statistically across platforms, video content is more engaging than still photo content. It’s experiential, personal – and provides an opportunity to create serious FOMO. Establishing our clients’ visual identities is our first and foremost step in the First Tube Media process – from our first initial conversation with potential customers, we’re strategizing ways to create custom video content programs that will evoke audience feelings and create a unique experience between the online user and the brand. We know that distribution of our video content performs incredibly well on platforms like Facebook Live and YouTube – and now with the introduction of IGTV we have an entirely new platform for our clients’ to take advantage of. A key piece of our platform’s success is the “storytelling” aspect of a content program over time – not just one lone piece of content, but a series of videos that revolve around a brand’s events to let online users know your brand is Always On. We find that a content program over time performs exponentially better than sporadic, random content. Providing consistent, quality content over and over again establishes trust and interest by the online user in the brand – users know they can rely on your brand for the content they crave. Our programs revolve around live music – creating opportunities for your brand to reach new audiences via artist fan base and establishing the support of your brand for the music industry.
Here are some tips for creating a Knockout Visual Content Program:
- Know Your Visual Existence: Make clear your identity. Individual components such as brand colors, logo and fonts can help elicit feelings from your online audience – but more importantly, your visual identity should clearly show brand personality and where the values of the business lie. (Use matching colors, fonts, sizing when creating for your brand. Be consistent in your content – this helps online users associate a certain look with your brand. It may take a while – but after some time with lots of content – users may recognize your brand instantly based on these cosmetic factors.)
- Match Your Visual Identity to Your Brand Goals: What visually will help you reach your broader marketing goals? Don’t be tempted to try every single trendy visual marketing technique (unless its video – in that case, call us!) – think carefully about what suits your goals as a brand. Check Out More On Visual Identity.
- Nail Down Your Social Sharing Sites: Where is your visual content going to be seen? Make sure you are posting content on the platforms that were designed for that particular visual look. You should be tracking the different content platforms you choose to distribute on – this will make it easier down the line when creating similar content again in the future.
- Create A Content Calendar: Users want to see consistent content. Incredible content programs are not isolated visuals – they are a series of consistently posted content. New visitors to your page will leave if you’re not upkeeping your content sharing – Always on, Always sharing. If you’re not providing visual stimulation in a consistent pattern – people won’t care about your brand, and followers will leave for busier pages. Show Content Calendar Example. Don’t be discouraged if your content doesn’t blow up immediately – keep producing, keep showing the online audience that you are always there – we are in this for the long haul. One lone piece of content that performs well will be drowned out – long-term success is achieved by consistent content over time.