(Video) Content Is King
Written content and still photo content are over in 2018 – it’s all about the video, about creating and sharing experiences with online audiences.
For marketers, video is probably the most powerful and effective way to reach your audiences. If you can connect with online audiences in a human way, your video content will be extremely effective. And with ad tools like Facebook Ads and Google AdWords – you can see exactly where your campaign dollars are spent, making your ROI measurable, and making it easier to marketers to prescribe certain spend and target strategies to their future campaigns.
So what IS video marketing? Even if you can’t pinpoint all of the different video content types – you’ve certainly seen them. Let’s go through the list:
Live Video (WE LOVE THIS ONE!) – Live streaming is our thing. We love bringing the partnerships between our customers’ brands and knockout events live on social media platforms. Make sure you are live streaming INTERESTING and FOMO-inducing content. No one is going to be interested in a random live video. It’s not about the quantity of content, but the quality.
Our live stream content goes hand in hand with a Video Funnel Strategy. The idea here is creating multiple pieces of content over time to target and re-target your audiences with each content piece. Your first piece of content will be broader, overarching, and trying to reach an audience of many. Once you see how videos perform, and who is engaging in them, you can re-target that already engaged audience to watch the second, third, fourth piece of video content that follows. Your video funnel is your sales funnel.
VR (Virtual Reality) – Though VR has grown exponentially in general in the last few years – specifically we are seeing this new trend make its way into social media. Facebook released their own VR headset called Oculus Go this year – along with Oculus VR Rooms, where players can meet and hang out in virtual hangs, and “Oculus Venues”, which allows users to watch concerts or sporting events from their headset. The idea is to get online users connected in a virtual world where they share real, common interests.
360 Videos – The key highlight of this trend is it’s immersive nature – people feel in control when viewing a 360 video – controlling the lens and the scope of view. Check out some benefits of 360 video marketing, as reported by Google.
We believe video content has a higher chance of converting online viewers into customers. With a compelling storyline, smart targeting, and a goal that aims to entertain or educate your online audience – a video marketing campaign can turn your online audience into customers who trust in your brand.
A study conducted by Wyzowl found incredible results about video marketing – key highlights include:
- 81% of businesses use video as a marketing tool on various platforms (up over 20% from 2017)
- 85% of businesses have implemented video content as a main piece of their marketing strategy.
- 95% of online users have clicked on a video to learn more about a product or service.
- 81% of people were inclined to buy a product or service after watching a brand’s video.
- 72% of online users would rather learn about a product or service through an explanatory video as opposed to text posts.
We’re excited to see how far video will take us as marketers in 2018 and beyond. The possibilities are truly endless in a world of social media and allows us to get a message seen and heard throughout the world. Video allows brands to tell stories quickly and effectively through visual and audio – and with authentic intent, online users will connect with your brand in a human way. People are likely to care about brands that care about them – don’t sell products, connect with people – and see how your brand makes its mark as a brand for the people.
A few tips:
Know Your Audience. You want your branding message to evoke an emotional response from your target audience – create content that is educational, is informative, is funny – or instills FOMO – you want your online audience to rely on your brand for great content – to keep them coming back for more, time and again because they’ve grown to trust you.
Set Goals. How are you measuring the success of your video campaigns? What is most important to you for that piece of content – views, clicks, watch time, subscribers – video campaign strategies are easy to measure the success of – you just need to define what success means for your needs.
Distribute Intelligently. What platforms are going to suit your piece of content and where is your target audience? (We prefer Facebook and YouTube – boosting your content through paid spend on both platforms is user friendly and easy to measure in terms of ROI – the data analysis on your ad campaigns are thorough and allow you to explore all facets of your campaign’s performance.)
Keep It Simple, Sweetie. Successful video campaigns do NOT have to be complex videos. Your focus should always be reaching your target audience, not creating the most mind blowing visual – if you are working within a tight budget, work within your in house means to create video campaigns on your own. If you want next level campaigning, hire the experts (US!)
Video Marketing and the increase of live video is dominating social networks – and will continue to grow as the leading tool for marketers on these platforms. Get ahead of the curve and start strategizing an authentic storyline that could target your online audience through video content. Be the horse pulling the bandwagon of video content – not the straggler reaching for the back door as it drives off into the sunset!